I’m a golf-obsessed creator, caddie, and entrepreneur.
I sit somewhere between professional golf media and the heavily saturated amateur content space, where the same swings, tips, viral trends, and opinions are lost in the scroll. I’m less interested in looking the part and more interested in understanding the game, helping amateur golfers, and showing golf courses at their best.
I love golf course design, architecture, and course management. Turning this into digestible and useful information is a strength and passion of mine.
My passion is capturing golf courses in their best light and helping golfers optimise revenue through authentic and engaging content.
I curate stories and insights shaped by life on the bag. They’re practical, honest, and highly engaging.
Golf doesn’t need more noise. I’m just trying to add a bit of clarity.
My route into golf wasn’t orthodox. I started out caddying for my coach, Harry Casey, at Open qualifying events, mainly to improve my own game, and quickly realised I loved the work. That Christmas, a few pints of Guinness with the Ballybunion caddies turned into a decision to give golf a proper go. Not long after, I found myself caddying at Hogs Head, a private members’ club in South Kerry.
I really enjoy the job. Getting outside, meeting interesting people, and helping everyday golfers get more from their rounds.
Content Services
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Each golf course has it’s own story. I’d love to tell it for you. The method can vary from playing a few holes on camera with my caddie insights, to cinematic drone videography with informative but dramatic commentary.
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High-quality drone photography and video to showcase golf courses from above. Used carefully and with purpose, not just because it looks good, but because it adds context to how a course sits on the land.
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I work with golf and lifestyle brands on campaigns that feel natural and believable. From concept development through to final delivery, always rooted in actual use and honest opinion.
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I offer complete social media management, from content to socials inbox management. What’s required varies club to club, budget to budget, but there’s a solution to all.
In-person Services
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I can join your round to capture the day as photography, a video highlights reel, or a fully edited YouTube-style round with your group.
Using professional equipment, drone footage, and a focus on golf-course storytelling, the aim is to turn a normal day on the course into something memorable and shareable.
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Professional caddying, strategy walks, and course insights for individuals, groups, corporate and member events. Practical advice, good decisions, and a better understanding of the course under your feet.
Individual packages include in-depth course strategy as well as a report identifying strengths and weaknesses.
Contact me
Interested in working together?